Marketing your business on social media is perhaps the easiest and most accessible forms of marketing you will come across. That said, this form of marketing has its own challenges and pitfalls to stop you achieving your goals. The trick is turning your social media campaigns into a real “social media presence”.
The first hurdle if you’re new to social media is finding followers to market to. Finding, gaining and convincing them to follow you is the real challenge. If you are struggling with this, here are five strategies you can employ straight away to dramatically increase your success.
1. Optimize Your Social Media Profiles
Make sure your accounts are fully populated with a full bio, profile picture and cover images that immediately tell people who you are, and most importantly have consistency with your other online branding i.e. website and other social media accounts. Make sure twitter and facebook usernames easily identify you rather than something cryptic. Make sure keywords related to your business are in your bio so that your accounts show up when people search those keywords.
Profile pictures can be either a picture of you or your logo. One school of thought is that there should be a person featured in the profile picture – people buy from people. This also gives your business a human touch and shows you’re not some faceless corporation. On the other hand, strong brand imaging suggests that your logo should be the prominent piece and take stage front and center.
I would say – if you’re a small business and have dealings with customers face-to-face then go with a person profile picture. If you’re a larger business with multiple employees, go the logo route.
2. Go Where Your Audience Are
There is no point producing dazzling social media campaigns if the people they are aimed at never get to see them. You need to establish yourself on the channels used by your target audience. Once you have created a foothold there, you can increase your presence on other platforms and cross-promote from there.
Consider the demographics of your target audience. Once you work out who you are marketing to, you can easily work out where they will be.
3. Share Valuable Content
To keep people engaged you need to create a reason for them to follow (and keep following!) you. Always provide value for your fans and followers. Whenever you post content, always ask yourself – “how is this helping my audience?”. Interesting facts & useful tips relevant to you or your industry always work well. Or perhaps a post to make them laugh or provide some entertainment. Whatever you choose, mix things up and provide some value to your followers and you will have a great and well-engaged audience.
4. Involve Your Fans
Social media is all about relationships and you should always work on building a connection with your fans and followers.
One thing you can do is a ‘shout out’ to your most engaged fans to let them know they’re appreciated and also encourage others to become more loyal and vocal.
If you have products that they use, ask them to submit content they create around that product, tag you or use a branded hashtag and feature them on your social media accounts. This will not only make the person involved feel appreciated but also have a chance to get noticed by their followers too. This all contributes to boosting your social media presence.
5. Social Media Visuals
We all know the importance of visual content. Having custom, branded graphics can have a major impact on your social media presence. Click To Tweet The main thing is to produce eye-catching graphics to get people to stop and read when scrolling through their newsfeed.
Fortunately, you don’t need to be a graphics designer to create attractive graphics these days. Head over to Canva or PicMonkey (both offer free accounts) which have templates, layouts, fonts and graphics to help you create custom visuals very easily.
Make sure you brand your creations, place your logo and/or website URL on your images. If they get shared, people will know where it originated from and find you that way.
I hope that you find these five tips useful in improving your social media presence. If you have any questions about these tips, or want to learn more about optimizing your profiles please get in touch.